‘Have you met a financial planner?’ asked Mahesh over their daily morning walk.
With a raised eyebrow, Ajay said he didn’t need one as he already had his family insurance agent.
Besides insurance, he was investing in fixed deposits and small savings schemes, and his agent had even started recommending mutual fund schemes and was helping him with his investments. Why on the earth would he need a planner?
Mahesh smiled, but repeated his question. Ajay seemed a bit confused at first, but soon thought he knew what his friend was up to and burst out laughing.
“If I had the piles of cash to require a portfolio manager, I won’t quite be middle class, would I?” he asked in a voice that gave away his hurt. Was his friend trying to ridicule him?
Mahesh shook his head in disbelief, realizing that his dear friend, too, was among those who misunderstood financial planning and shied away from it. He started explaining the need for financial planners and their growing importance for the middle class.
Evolution of the middle class :
Mahesh began expounding on the evolution of the Indian middle class over time and their propensity to earn more and splurge even more.
Increasing disposable incomes and changing attitudes are driving consumption demand by the middle class, especially the young professionals, who like to accumulate assets that were once beyond their reach.
Further, salaries are climbing through the roof as India Inc gets increasingly performance and market oriented in their strategy of rewarding their human resources.
The salary increases in India have been among one of the highest in the world. All this means additional money in the hands of the middle class employed in these sectors.
Consequently, more of their disposable income is diverted for lavish spending. Further, with the advent of malls, multiplexes and the influx of foreign luxury brands, Indians could not have asked for anything more.
Secondly, availability of easy and relatively cheap credit has given these strata the power not only to dream big but also the monetary capacity to realize those dreams.
Factors like ‘snob effect’ and ‘peer pressure’ have also contributed to the change in their attitude. They are now comfortable with having to pay the EMIs from their monthly salary if that enables them to possess items on their wish list.
Why financial planning?
Ajay was starting to agree with Mahesh by now. He could not help blurting out how he was finding it difficult to strike a balance between his current spending and savings for future goals.
Mahesh was happy to note that the discussion was working. He now explained that financial planning was actually a process of helping people achieve their financial goals and fulfill their needs in a disciplined, systematic and scientific manner by taking a holistic view of their life.
He underlined the fact that it is the middle class who find it difficult to achieve their goals because goal setting is grounded in the realities of their income and expenditure.
A wealthy person has goals, too, but also the capacity to fund them. Consequently, for the wealthy, financial planning is more about crunching for better returns on their already amassed wealth, which is not the case with the middle class.
But, shouldn’t the middle class be worried about returns on their savings?
Negative, said Mahesh. While savings and returns are dear to one and all, they should be anticipated in terms of one’s goals.
In fact, planning for goals assumes more importance for the middle class, as it requires the financial planner to take stock of the client’s existing resources, identify the shortfalls and formulate a plan to meet the objectives.
A financial planner helps a person list and prioritize his goals, said Mahesh. Often, goals like purchase of a home, accumulating funds for children’s education or marriage, etc have emotions attached to them and it is impossible to prioritize one.
A financial planner could help one out of such a situation.
The wide range of financial instruments available to an investor today is yet another reason for engaging the services of a financial planner.
The common man could be stumped by the plethora of options available.
A planner helps channelize one’s savings into the right avenues, be it equity or debt, depending on the client’s risk profile.
Mahesh also explained the process of transition from products to consulting, visible globally.
Consumers today wish to have a customized solution for their problems rather than be content with the products offered by financial institutions.
With the increasing emphasis on consulting, the role of a financial planner can never be understated. Ajay was convinced about the importance of financial planning.
Certainly, an insurance advisor was no substitute for a financial planner.